Karnival DagangHalal Food Expo

Karnival DagangHalal is the largest Halal food expo in Malaysia. The unique and interesting launch permits an all supply chain-level access that both B2B personnel and B2C visitation may enjoy. This means that parents, families, students and teachers may plan out a trip to visit respectively, while also finding are merchandisers and inventory executives in the same process of sampling FMCG goods found.

The Karnival DagangHalal exposition will be held from the 29th September 2023 to the 1st October 2023 in Level 3, IOI Grand Convention Centre, IOI Putrajaya, with a purpose of promoting local based Halal goods to be sourced, supplied, exported and distributed to countries worldwide, while at the same time is the branding exposure across the regional setting.

The Karnival DagangHalal food expo in Malaysia has 13 different marketing channels (physical and digital) tapped, with over $1.5 million advertising budget spent in order to gain traction. Surveyors were also hired and it is estimated that 50k visitors would be attending. Influencers, key opinion leaders and also the biggest brands were also invited, seeing the emergence of a reputable ground with intrinsic potential that businesses could obtain return from.

Highlights:
- B2B & B2C combined Halal-based food expo in Malaysia
- 29th September 2023 to the 1st October 2023 in Level 3, IOI Grand Convention Centre, IOI Putrajaya
- $1.5 million advertising budget spent on 13 different marketing channels
-  50k estimated visitors
- Halal branding, sourcing, supplying, manufacturing, wholesaling, distributing and end consumer selling