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Differentiate you and your competitor while you are selling the similar item.
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Using MARKET PLACE/ LAZADA/ SHOPEE/ FB/ IG to sell your product/ services.
You have to register trademark to protect your unique trademark entity from use by competitors and enter the new market.
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Consumers recognize certain trademarks which can influence their purchasing decisions & build brand loyalty with your customers.
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As your brand grows, your trademark can become more valuable.