SOTELO with tag line ‘STRIVE FOR STRIKE’ established since 2010 from independent Malaysian company with mission to develop and distribute fishing equipment and accessories for South East Asia as primary market.

SOTELO strive to distribute practical lures for South East Asia market which is affordable, good performance and high quality colour. We strive to provide better quality lures. Anglers’ satisfaction  is our mission.

By understanding the fish ecology for freshwater and saltwater species in this region, we develop

and distribute lures which give anglers high success strike rate and can cover different water depth

and varied fishing spot. SOTELO Platinum Series have been about 10 years in the market and give

abundant memorable moments shared by our satisfy anglers. Success strike story with snakehead,toman, barramundi, trevally, mackerel and many other species which can be view from website www.sotelointernational.com give us high motivation to keep going forward.

Now at year 2020, SOTELO already develop about 40 types of lures (hard bait, soft bait, squid lures)

and will keep developing to cater the need for every angler. Apart from that, we will continue to strive and developing better fishing equipment like rod, reel, line, tackle box and any accessories regarding sport fishing.

We are grateful by continues support from Malaysia, Indonesia, Brunei and Thailand for their trust and support towards this brand. With inquiry from other country outside of South East Asia, we will continue to strive to develop our products for mutual journey in this world of sport fishing. We also welcome any OEM order with any company who share common goal towards this industry.

For oversea's buyer, you may always purchase our high-quality fishing lure and baits at https://vein87.trustpass.alibaba.com/ .or contact our sales representative directly.